Meet the Team


Founder, Director

Passionate business builder and sales leader. Optimist, motivator and driving force.

Pete headshot_edited.png

Founder, Director

Entrepreneur and business executive/director. Strategy, governance & automation enthusiast.


CTO, Director

Computer scientist, solutions architect and tech leader. Product and full stack dev team builder.

To ensure all businesses have easy and affordable access to advertising & marketing services so they can grow and thrive

Our Values


Always forward.


Without boundaries.


Trust matters.


For you & your business.

Our Story

In 2011, we founded MediaSeed, an advertising sales agency, from our home. 6 years later MediaSeed had grown to a team of 10 in our Sydney office, held a national portfolio and had an annual turnover of over $2.5million. In 2017, MediaSeed was acquired. 

Our journey with MediaSeed taught us a number of things. First, as an SME, there was no single place we could turn to to help plan, deliver and measure the marketing of our own business. Hundreds of tools, channels and service providers to choose from. Where to start? Do i have the resources to market? Can I afford not to? What will my return be? And we're not alone. Our market research shows these uncertainties are widespread in the SME community. 


Second, it was almost always the rule that every media owner we met or worked with had idle advertising inventory and very rarely did they display SME advertisers. 

So we founded Helio with a specific purpose: to ensure all businesses have easy and affordable access to advertising and marketing services so they can grow and thrive. More than just an ad marketplace, Helio guides you through the marketing terrain, cuts through the jargon, educates you, connects you and gives you the confidence to market your business.  

Sign up today so we can keep keep you updated on the launch of Helio.

Laura Hall & Peter Hall

- Founders

Read about the Helio name & logo >>

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