Why Helio? In the 16th century Copernicus proposed the heliocentric model placing the sun at the centre of the universe. This contradicted conventional wisdom at the time which held that the earth was the centre and ultimately lead to a great body of work & discovery that ushered in the Age of Reason.
For us, Helio represents the centre of gravity for all things marketing. This changes the marketing landscape from one which is fragmented, difficult to access and built on frustrating, inefficient systems to one that is unified, centralised and open to all.
relating to the sun.
The Helio logo uses a strong typeface to represent stability, with an inset curvature reminiscent of a planetary dawn and symbolic of ambition and aspiration.